In a bid to commensurate with Aatmanirbhar Abhiyan, ICAR-Central Institute for Women in Agriculture (CIWA) established a Custom Hiring Centre (CHC) at Nunukua village, Kujanga block, Jagatsinghpur for socio-economic upliftment of Schedule Class (SC) women farmers. The CHC was formally inaugurated by Dr. Mridula Devi, Director, ICAR-CIWA, Bhubaneswar on 23rd December, 2022 under the Schedule Class Sub Plan (SCSP) component of the Institute. A Memorandum of Agreement (MoA) was signed with Maa Taratarini Women SHG and the centre was handed over to them. In the inaugural speech, Dr. Mridula Devi stated that the CHC is the evolving concept and holds an immense potential to change both pre harvest and post harvest landscape in India. The centre will be very much beneficial for the Maa Taratarini Women SHG that would enable them to use processing equipments like rice mill, pulveriser and wet grinder easily. The centre will empower them through development of value added products so that the product can go to better markets and hence double the farmers’ income. She also instructed that the CHC is not only for the benefit of Maa Taratarini SHG but also to other small and marginal farmers in the locality to hire these costly machines/equipments on custom hiring basis. Thus, accessibility is very crucial for the livelihood support to those who can't afford to purchase costly equipments/machines to boost for a better tomorrow through value addition and product development process. Dr. Sachidananda Swain, Sr. Scientist and Convener gave a brief remark on the importance of CHC and the role it plays for post harvest processing and value addition of locally available agricultural produce specially cereals and pulses for better remuneration than selling the raw produce. The programme was coordinated by Dr. Jyoti Nayak and Dr. Neetish Kumar and facilitated by Er. Pragati Kishore Rout and Er. Subrat Kumar Das.